Reebok Will End Partnership With CrossFit After 2020 Contractual Agreement For Inappropriate George Floyd Comments

Reebok has decided to end their partnership with CrossFit after the CEO made an inappropriate comment about George Floyd.

A few days ago, the Institute for Health Metrics and Evaluation posted a tweet stating, “Racism and discrimination are critical public health issues that demand an urgent response, wherever they occur.”

CrossFit CEO, Greg Glassman, responded on Saturday to the tweet: “It’s FLOYD-19.”

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Reebok released a statement to Footwear News stating, “Our partnership with CrossFit HQ comes to an end later this year. Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ. We will fulfill our remaining contractual obligations in 2020. We owe this to the CrossFit Games competitors, fans, and the community.”

The statement continued, “What doesn’t change is our commitment and dedication to CrossFitters and the passionate CrossFit community. We’re so thankful for the strong bonds we’ve created with coaches, box owners, and athletes around the world over the past 10 years. We want to especially thank Dave Castro, Nicole Carroll, Andy Stumpf, Steve Weiss, and Jimi Letchford, who were instrumental in ensuring Reebok was welcomed by the community so that we could do our part to help more people improve their lives through fitness.”