Nike Executive Steps Down After Son’s Sneaker Resale Business Was Attached To Her

After her son’s lucrative sneaker-flipping company was attached to her, a top Nike executive has stepped down.

According to a brief statement released by the company, Ann Hebert, Nike’s vice president and general manager for North America, stepped down on Monday after more than 25 years at the company.

It is unclear why Nike didn’t give the reason behind Hebert’s resignation, but her departure came four days after the Bloomberg Businessweek reported on her 19-year-old son Joe Hebert making huge profits by buying Nike and other companies’ coveted sneakers and reselling them to websites like StockX.

According to the story, Herbert’s son got his start flipping Supreme T-shirts in high school and went on to create West Coast Streetwear, which made $600,000 in sales in a single month last year.

The teen told Bloomberg in a statement that he had some help from his mom: at least one of West Coast Streetwear’s American Express credit cards was set up in Ann Hebert’s name. He then used the card to purchase limited-edition sneakers that he could resell for a profit.

Hebert is estimated to have spent more than $200,000 on around 2,000 pairs of shoes he bought from Nike stores, as well as mom-and-pop shops and other retailers such as Foot Locker and Champs Sports.

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