Instagram Working On New ‘Favorites’ Feature

Instagram is said to be working on a new feature that will make it easier for users to see more content from their favorite accounts.

Screenshots of the feature, appropriately called “Favorites,” were posted by mobile developer Alessandro Paluzzi to Twitter on Thursday.

According to the screenshots, a Favorites section would appear in a user’s setting. From there, you can add which accounts you would like to see more of. Accounts listed under Favorites will appear higher in the feed, regardless of their rank with the algorithm.

There is an option to search for accounts to favorite or have accounts suggested based on your activity. Only the user can see who is added.

#Instagram keeps working on "Favorites" 👀

Here are more details on how it works 👇🏻 pic.twitter.com/Kt1nymVK1k

— Alessandro Paluzzi (@alex193a) September 11, 2021