Kobe Inc. To Introduce “Kobe Bryant,” “Mamba Forever,” and “Mambacita” Into The Metaverse

On January 28, Vanessa Bryant filed three trademarks, on behalf of Kobe Inc., for “Kobe Bryant,” “Mamba Forever,” and “Mambacita.”

The metaverse will have a range of virtual and digital goods and services built specifically for it, from apparel to art to collectibles to NFTs.

The “KOBE BRYANT” and “MAMBA FOREVER” trademarks will contain familiar characters without claiming any particular font style, size, or color.

It will be used for:

• “Virtual and digital interactive representations of Kobe Bryant for use in virtual experiences and the metaverse”
• “Virtual and digital goods (namely, art, avatars, emotes, beverages, collectible coins, clothing, headwear, footwear, eyewear, headphones, jewelry, watches, books, comics, bags, games, home goods, phones, photographs, posters, sports equipment, sporting goods, toys, trading cards)… for use online and in virtual worlds.”
• “Multimedia files, audio recordings, video recordings, and image files containing content, artwork, text, audio, and video relating to Kobe Bryant… stored in digital wallets and authenticated by non-fungible tokens (NFTs).”
• “Virtual basketball courts, gyms, parks, and recreational facilities for playing sports, sports training in the metaverse and virtual worlds”

The “MAMBACITA” trademark will represent more of Gigi Bryant.

It will be used for:

• “Virtual and digital interactive representations of Gianna “Gigi” Bryant for use in virtual experiences and the metaverse”
• “Virtual and digital goods… for use online and in virtual worlds”
• “Multimedia files, audio recordings, video recordings and image files containing content, artwork, text, audio, and video relating to Gianna “Gigi” Bryant… stored in digital wallets and authenticated by non-fungible tokens (NFTs).”
• “Virtual basketball courts, gyms, parks and recreational facilities for playing sports, sports training in the metaverse and virtual worlds”