Inflation Is Reportedly Causing ‘Shrinkflation’; Consumers Are Paying Regular Prices For Less Product

Around the country, more and more products are starting to cut corners and shrink in size as record inflation levels continue.

Gas prices are rising, there’s hardly anything on the shelves in grocery stores and now toilet paper is starting to get thinner? This is all the result of rising prices around the country. Families are paying more for everyday items and production costs are rising for companies.

Some companies are raising prices and other companies are simply changing customers the same price but giving them less product, CNN Business reports. “Downsizing happens during times of high inflation because companies that make everyday products are also paying more for raw materials, production and delivery costs,” said Dworsky, consumer advocate and former assistant attorney general. This type of inflation is often referred to as “shrinkflation.”

For example, toilet paper companies like Charmin went from having an 18-count mega package with 264 two-ply sheets to now having 244. Dworsky also says that it’s also “almost impossible to find a four-pack” of toilet paper, CNN Business reports.

“This doesn’t mean that every toilet paper product from Procter & Gamble will see a change. But my guess is that changes to more products are coming.”