Issa Rae’s Music Label Teams Up with The Kennedy Center to Present: Hoorae x Kennedy Center Weekend Takeover

It’s lit! Raedio (The audio everywhere Company) has teamed with The Kennedy Center for a weekend takeover to celebrate the genius of black artists, the Kennedy Center’s 50th anniversary and the community’s contributions to music and entertainment.

The event kicks off Thursday, March 24, until Sunday, March 27, and its programming line-up includes California sensation Mereba, Keke Palmer and Flo Milli, to name a few.

As part of the D.C. takeover, Raedio will be presenting a series of events designed to create engagement within diverse communities, inspire creatives, and showcase its upcoming film, television, and musical offerings. Attendees will get a first-listen at The Read’s Original Comedy Album, which will feature a performance by Flo Milli. Those in attendance will also get a first look at a short film by Kid Fury and his producing partner Michael Troll plus an exclusive screening of highly-anticipated new projects.

Kicking off the weekend will be its staple music series, “Pieces,” which will give guests an intimate and stripped-down set by singer-songwriter, Mereba.

“I am over the moon to be partnering with Issa and Raedio for this event,” said Mereba. “Storytelling is a really important part of my artistry and I love the way Pieces incorporates that into the performance. I’m excited to have the chance to go deeper and offer inspiration to my community through my music and my truths. It’s going to be such a special night at the Kennedy Center.”

Closing out the weekend will be “A Sip with Issa Rae,” the popular and unscripted series of “fireside chats” between Rae and an array of A-list Hollywood talent over cock ails. This year, Emmy Award-winning actress, singer, producer, author, philanthropist and millennial voice Keke Palmer will join the intimate series to discuss her passions, career trajectory, upcoming projects, and what she’s learned along the way.

Nike will also be joining the ranks as the sports brand celebrates its 50th anniversary.

There will be two activities. Nike, Hoorae and Beyond the Ball, a nonprofit dedicated to giving students visibility to opportunities in the sports industry outside of being a professional athlete, will host an immersive scholarship competition for Howard University students. The Howard University student competition will culminate in a $25,000 scholarship grant to the winning participants. In addition, Nike is sponsoring a workout experience for event attendees and local community members.