Vanessa Bryant is keeping her late husband and daughter’s name alive.
She recently renewed a partnership with Nike after she previously said she was ending it due to money and shoe availability issues.
The previous contract terminated in April 2021 after Vanessa was reportedly looking for a “lifetime” contract like the ones Lebron James and Michael Jordan have, TMZ reported.
But, as of Thursday, Vanessa announced both parties reached an agreement to bring Kobe Bryant and Gigi Bryant under the sport’s brand
again.
“We’re excited to announce our partnership with Nike is going to continue! I am so proud that my husband’s shoes are still the most worn by players on NBA courts and that the demand for his shoes remain so desired by his fans around the world,” Bryant wrote.
Vanessa also made it clear the deal isn’t based on financial gain but more so about continuing to grow Kobe and Gigi’s legacy through youth basketball.
“With this new partnership, fans will soon be able to have access to Kobe and Gigi Nike product for years to come and with Nike donating 100% of the net proceeds yearly for Gianna’s shoes to our Mamba and Mambacita Sports Foundation (M&MSF).”
“I am also grateful that Nike and I will work together to establish a youth basketball center in Southern California that will share the Mamba Mentality with youth athletes for generations to come. I know this is an inspiring moment for my husband and daughter’s global fans, and I am very appreciative of each and every one of you!” she continued.
Kobe famously partnered with Nike in 2003 after his short stint with Adidas.
