Hailey Bieber announces that she is collaborating with Vogue Eyewear to release her own eyewear line.
On Thursday, the model made the announcement to her 42 million Instagram followers, that she’s the new co-designer for the line.
”Introducing my first eyewear collection. Designed in collaboration with @Vogueeyewear. Head to vogue-eyewear.com to check out all the styles.”
The eyewear line aims to combine “authentic beauty with celebrity style” and “every facet of [Hailey’s] personality.” The collection will feature four sun styles and four optical frames to highlight the “beginning of a new season.” It will also come in trendy earthy tones and uniquely-shaped metal frames.
Seeing as though Hailey enjoys the freedom to be versatile, it was important to her to create eyewear that caters to everyone.
“Vogue Eyewear is known for having unique styles for everyone. And I believe eyewear is an accessory that can elevate your look,” Hailey said in a statement. “With this collaboration, we focused on designing options that could fit with any style.”
She continued, “This collaboration is special to me because I was able to work with the team to co-design frames that felt natural. But still fashion-forward and fun. “The Vogue Eyewear team was so much fun to work with and we had a great time shooting the campaign for the collection.”
Hailey’s eyewear collection is currently available for purchase exclusively at www.vogue-eyewear.com for $99.
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