Taco Bell is on to something cool– a floating location that will deliver tacos from the sky.
The first-of-its-kind concept, called “Taco Bell Defy,” opened its doors on Tuesday in a Minneapolis suburb.
It aims at “redefining drive-thrus as consumers know it,” the chain announced. Customers will see that the kitchen is on top of the two-story building and that their orders will be delivered via a “vertical lift” to their cars.
“For decades we’ve been committed to providing a fast, safe, and friendly drive-thru experience,” said Taco Bell president Mike Grams in a statement. “Now with our bold goal of creating a two-minute or less drive-thru experience for customers of this concept, Taco Bell Defy is the future.”
Another advantage of the concept is that it reduces the time customers spend in the drive-thru. A survey conducted last year found that a Taco Bell order takes an average of 268 seconds, or about 4.5 minutes, to complete. With Defy, the chain is aiming to shorten the process to 2 minutes or fewer, thanks to the multiple drive-thru lane experiences.
Each lane will serve a distinct purpose, which includes one lane for customers who order on the Taco Bell app, another for delivery drivers and the other two will be for traditional orders that are equipped with “two-way audio and video technology service for customers to talk to team members on the second floor,” the company said.
Interesting!
