KFC wants the youth to patronize their restaurants by introducing chicken nuggets aimed at a younger crowd.
The fast food chain unveiled Kentucky Fried Chicken Nuggets for a limited time. The white meat boneless snack is only being tested in locations in Charlotte, North Carolina, at the moment. Depending on the success, the tasty chunks could expand nationwide.
KFC incorporates its 11 signature herbs and spices, ensuring the nuggets have that same great taste as their famous bone-in chicken. As younger foodies move away from the dine-in experience, KFC hopes that the nuggets will satisfy on-the-go snacking.
“We’re targeting younger customers, like Gen Z and Millennials, who are interested in boneless chicken options,” stated a KFC spokesperson. Gen Z is the age group of 18 to 24. According to Robert Byrne, director of consumer and industry insights at the restaurant consulting firm Technomic, the earlier the restaurant engages with consumers, the better the chances of establishing loyalty.
This is not the first time that the brand has experimented with nuggets. Earlier this year, as many restaurants tried their hand at healthier alternatives to their menus, KFC introduced plant-based fried chicken nuggets. They also carry popcorn chicken, which are boneless chicken pieces that tend to be smaller than traditional nuggets, favoring popcorn.
Anyone in the Charlotte, North Carolina area can try the Kentucky Fried Chicken Nuggets in servings of eight, 12, or 36.
