TikTok and Ticketmaster are coming together to provide a new way for people to search for, find and purchase tickets to events.
Clothes, apparel, content; what more can you purchase through social media platforms these days? Well, tickets, eventually. In a new partnership, TikTok and Ticketmaster are coming together to create an in-app feature that allows users to discover different event tickets and purchase them. They’ll also have the ability to add destination links to their videos, Tech Crunch.
Only a certain amount of users will be able to experience the feature at launch, but Ticketmaster says more users will have access later on throughout the year. All users have to do is click the “Add link” button after choosing a Ticketmaster option before posting their video content. Then a user can add the video to their video by selecting “Add to video.”
The following prompts will then lead users to Ticketmaster’s website, where they can purchase tickets to the specific event or others.
The mission behind the partnership is to provide even more access to users about events.
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