The National Football League receives backlash for its Hispanic Heritage Month logo.
On Thursday, the NFL unveiled its modified special edition logo to highlight Hispanic Heritage Month. The logo comes as part of the league’s “Por La Cultura” campaign. The graphic features the iconic shield with a scribbled yellow line over the N.
“This shield integrates an unmistakable Latin flavor and is fundamental to our always-on, 365 day initiative,” the NFL wrote. “The electric brush stroke of the ‘EÑE’ is filled with an infectious personality that is carried out through the rest of the look and feel.”
Hispanic Heritage Month began on Thursday and will end on October 15th. During the month, the NFL will celebrate its Latino athletes, coaches, and staff members. The league will also release interviews with stars like J Balvin and drop exclusive products with Chito.
“The League is proud to celebrate Latino heritage month by highlighting NFL players, coaches and staff while partnering with the Hispanic Heritage Foundation and the Hispanic Alliance for Career Enhancement,” the league wrote. “We look forward to continuing collaborations with Latino creators, artists and writers.”
While the league may have been proud of the new logo, many Twitter users found it to be confusing, lazy, and downright cringe. Read what some users had to say below:
https://twitter.com/jeronimosaldana/status/1570603105640910849?s=46&t=Hfrg-LRObLh6zXwIurOcUg
https://twitter.com/brickwallblitz/status/1570484494993608707?s=46&t=Hfrg-LRObLh6zXwIurOcUg
https://twitter.com/mariel_code/status/1570450150778347520?s=46&t=Hfrg-LRObLh6zXwIurOcUg
