Loyal fans of the pop culture streetwear luxury brand can now shop at Billionaire Boys Club’s new Miami flagship store.
The store is a power move celebrating a luxury and lavish lifestyle founded by Pharrell Williams and NIGO. Pharrell released a statement regarding the new store.
“I’m very grateful that we have the opportunity to bring our flagship store to Miami. It’s going to be a place where people can come in to get inspired by the mix of fashion, culture, art, and design. I can’t wait for everyone to see what we’ve created here, it’s really special.”
Located in Miami’s Wynwood Art District, the new store was designed by Alex Mustonen and Daniel Arsham and is a true experience mimicking an art studio instead of a typical retail store. As you walk into space, you’re greeted with the signature astronaut logo above the doors. Inside the store, the astronaut is live and a full-size sculpture form.
The store was inspired by the Everglades National Park, copying a rustic nature vibe with blue, green, and clean colors. The furniture is made from recycled plastic, glass, and wood panels. The new space will also serve as a safe haven for local and global creatives to host special events.
HYPEBEAST reports, “the store will also sell its mainstay labels, which include Billionaire Boys Club, ICECREAM, Billionaire Girls Club, Bee Line, Human Made, adidas, MEDICOM, Comme des Garçons PLAY and more.”
The store is located at 2545 NW 3rd Avenue and opened on Oct. 20.
