Pepsi & Peeps Return For Nationwide Collab After Contest Debut Two Years Ago

Two years after its initial sneak peek, Pepsi has debuted its Peeps-flavored soda in retailers across the country. 

The marshmallow-inspired cola was introduced in March 2021 in three-can mini packs. Unfortunately, despite fans’ excitement, the drink was not available for sale. The only way to score a batch was to enter Pepsi’s online contest. Participants could try their luck by posting photos of themselves enjoying their favorite Springtime pastimes and using the hashtag “#HangingWithMyPEEPS.” The sweepstakes handed out a few thousand cans before resellers began peddling them online for hundreds of dollars. Now, the company is making them available for all to enjoy. 

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If you thought Pepsi was sugary enough, adding Peeps to the mix only further sweetens the deal. The sizzling robust feel now incorporates the special candy commonly associated with Easter, adding a soft foaming taste. 

Pepsi has been experimenting with flavors for quite some time now. Mango and wild cherry are both popular choices among consumers. However, the Peeps version will likely only be available until the end of the Spring season. Walmart and Kroger are among the retailers carrying the Pepsi x Peeps. To determine if stores in your area have them in stock, you can check the Pepsi locator feature, available at Pepsico.com.