After omitting Jay’s name from his lyrics two live shows in a row, several sources are saying he recently took an indirect jab at Jay Z’s Samsung endorsement at Cannes Lions International Festival of Creativity. It would seem that Kanye is still feeling some type of way but did he really take jabs at Hov or was he giving him props? Read below and let us know.
Via Page Six
Kanye West may have been at Cannes to talk about music and celebrity endorsement deals — but he first demanded that all labels be removed from water bottles ahead of his session.
A festival source told us, “Kanye said he wasn’t going to be photographed promoting a brand if he’s not being paid for it. Organizers had to scramble to rip off the labels before his session started.”
When the discussion turned to celebrity and branding deals, as well as Jay Z’s deal with Samsung, Kanye quipped, “I am not a fan of Samsung, by the way.”
He added, “The reason I said I didn’t like Samsung is because throughout my entire life … I have to work with the No. 1, I can’t work with anyone but Jay Z, I can’t be with any girl but Kim because that’s the girl that I look at her pictures the most and get turned on the most. I am not going to represent any company except Louis Vuitton because that’s the best.”
I also read in Forbes that there was a little more to the statement. Here’s what Kanye said:
West argued that since Jobs’ death in 2011, Apple has lost touch with culture and the $3 billion Beats acquisition will help in some way to regain some of that. But, most interestingly, West explained that the Beats deal may never have come about had Samsung not partnered up with Jay Z last year in a $5 million album exclusivity deal.
West explained: “There would have been no Beats deal without the Samsung deal. It showed the No. 1 company the importance of connecting with culture.”
“The reason I said I didn’t like Samsung particularly is because throughout my entire life, because of how my parents raised me, I have to work with the No. 1. I can’t work with anyone but Jay Z, because he’s No. 1. I can’t be with any girl but Kim, because that’s the girl whose pictures I look at the most and get turned on by. I’m not going to represent any company but Louis Vuitton , because that’s No. 1.
“Samsung is not quite Apple, but it showed that Jimmy [Iovine] and Dre would be able to connect with the No. 1 influencers.”
Further explained, it makes a lot more sense.
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