Beautycon LA Returns With Special Guests Marsai Martin, Alabama Barker, Saucy Santana & More

Beautycon is returning to its hometown!

According to event organizers, the resurgence of Beautycon signifies its transformation into a continuous and dynamic presence, serving as both an immersive experience and a content-centric hub. Taking place in Los Angeles from September 16-17 at The Reef, the event aims to unite those challenging conventional beauty norms, urging them to shape their own definitions of beauty and transcend the boundaries of traditional attraction aesthetics.

This two-day celebration’s lineup promises to immerse fans in the realms of beauty, fashion, culture, and entertainment. It includes a special fireside conversation with the award-winning actress, producer, and entrepreneur Marsai Martin. During this chat, Marsai will share her top beauty secrets and give a glimpse into the latest developments of her brand, Mari by Marsai.

Additionally, Beautycon™ will also offer the chance to listen to and interact with prominent beauty personality Alabama Barker, award-winning rapper and influencer Saucy Santana, versatile artist Rico Nasty, and enjoy a musical performance by chart-topping artist and co-owner & co-founder of Beauty For Certain, BIA, among numerous other speakers, influencers, and content creators.

Under the fresh leadership of Essence Ventures, LLC, Beautycon has adopted a contemporary vision. This vision aims to redistribute influence from brands and corporations to individual voices, simultaneously establishing an environment that dismantles harmful beauty norms and nurtures an equitable community for content creators and business innovators.

This year’s programming includes:

• Passion for Profit: Fireside Chat with Marsai Martin (Actress, Producer, Founder of Mari by Marsai) moderated by Caroline Wanga (President & CEO of Essence Ventures)
• Creator’s Lane: The Road To The Beauty Bag with panelists Monica Ravichandran (Makeup Artist & Beauty Content Creator), Alabama Barker (Beauty Personality) and Laylo Qasim (Comedy & Beauty Creator).
• Healthy Skin Is A Flex with panelists Britni Ricard (Founder & CEO, Cota Skin), Kalani Hilliker (Founder of Kara by Kalani), and Sabrina Elba (Founder & CEO, S’ABLE Labs).
• Beauty Interrupted: Self-Expression & Disrupting The Status Quo with Saucy Santana (Award-winning Rapper).
• Unconventional Beauty Unleashed with Rico Nasty (Multi-hyphenate Artist) and Aliyah’s Interlude (Digital Creator).
• Masterclass with PLASTIQUE (TV Personality).
• And more!