Harris County Rebrands As “Bey County” As Beyoncé Returns To Her Hometown For Her Houston Performances

Harris County is showing their appreciation for Beyoncé in a major way!

This weekend, there is a lot of excitement as Beyoncé fans flock to Houston for two consecutive nights of concerts. Local officials are actively responding to express their gratitude for the significant economic upturn anticipated as a result of the singer’s return to her hometown.

Harris County commissioners granted approval for a resolution to symbolically rebrand the region as “Bey County” during the two days, coinciding with the Renaissance World Tour performances. The resolution highlights this gesture as a tribute to Beyoncé and her tour for several reasons: acknowledging the significant positive influence it exerts on the local economy, her steadfast dedication and service to the community, and commemorating her numerous achievements as an artist.

The “Renaissance” World Tour commenced following a significant Grammy achievement by Beyoncé earlier this year. She attained a historic milestone by becoming the artist with the most Grammy wins in the award show’s history, securing her 32nd trophy during the February ceremony.

Nevertheless, Forbes released estimates this summer, projecting that the tour could generate a substantial income from ticket sales alone, ranging from $275 million to $2.4 billion by the time it concludes this month. These figures potentially position Beyoncé to achieve another noteworthy milestone, potentially surpassing the record for the highest-grossing concert tour of all time. This could mean outpacing the revenue generated by Taylor Swift during her successful “Eras” tour this year.