SKIMS just scored a multiyear partnership, which designated the brand as the official underwear partner for the NBA, WNBA, and USA Basketball.
“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,” said Kim Kardashian, Co-Founder & Creative Director of SKIMS. “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
“The NBA’s modern approach and significant impact on pop culture, entertainment, and fashion is unparalleled in sports,” said Jens Grede, co-founder & CEO of SKIMS. “Our partnership marks a remarkable opportunity for SKIMS and the NBA to work together on what it means to engage the next generation of consumers and fans through basketball.”
“SKIMS has quickly become one of our most culturally influential brands,” said NBA Commissioner Adam Silver. “We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings, and premium products through our partnership.
“Together, SKIMS, the NBA, WNBA, and USA Basketball will leverage the power of basketball to generate excitement and demand by showing up in unexpected ways. Fans will see the partnership come to life at future marquee events, including the NBA All-Star and the NBA In-Season Tournament.”
Just last week, SKIMS launched its Men’s line, focusing on comfortable everyday essentials and featuring NBA All-Star Shai Gilgeous-Alexander in its “Every BODY is Wearing SKIMS” campaign.
Additionally, the brand will get exposure through NBA and WNBA broadcasts with on-court virtual ads and on the leagues’ social and digital platforms.
