Big things are popping for Honey Pot, a feminine care brand. On Monday, the publicly traded holding company Compass Diversified announced that it will be taking a majority stake in the company.
The deal is worth $380 million and is expected to close in February, Business of Fashion reported.
The brand was created and founded by Beatrice Dixon and her brother Simon Gray in 2012. It became known for using plant-derived materials in its feminine care products, including tampons, pads, and feminine wash, which were created without fragrances or parabens. Honey Pot was first sold at Whole Foods before the brand’s products landed on the shelves of over 33,000 retail doors, including Target, Walmart, and pharmacies.
Dixon will remain with the brand as its CEO and chief innovation officer. As well as the existing leadership team but now with a “significant minority stake” in the company, according to Compass, the outlet reported.
Last year, The Honey Pot saw $121 million in gross sales, according to Compass, adding that the brand has a 4.5 percent household penetration. According to Nielsen, The Honey Pot ranks as the fifth-largest feminine care brand.
“We intend to double down on our areas of expertise as a brand while also broadening the scope of personal care with innovative, better-for-you products,” said Dixon.
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