The beauty company Ebin New York is in hot water after a former Black employee detailed her experience with the Korean-owned brand.
A TikToker who goes by @Miylifestyle shared the hostility she faced in the work environment as the only Black woman working in their corporate office. According to her, she was met with co-workers who overstepped boundaries and her leadership, who often left her out of team activities and trips. When she had to travel, she was forced to go separately and stay in sketchy motels. Making things even more upsetting, staffers and managers began speaking exclusively in Korean around the woman so that they could talk about her. Even after going to human resources, the ex-social media stagger says the mistreatment continued, with her even learning that her co-workers wanted her gone. Eventually, she granted the company their wish.
After the story went viral, social media users rallied around her and slammed the company. Many pleaded with black women to stop patronizing Ebin, which carries popular products such as edge control, tamer sticks, wig glue, bond remover, and much more.
Ebin New York is a disgustingly racist company. The way the CEO & corporate treated that sweet black woman is so vile.
Like what is this?! The 1960s?
It is a Korean-owned & run brand, marketing to/as black women while treating the ONLY black woman in corporate like shit. Cray.
— • Lissah • (@iamthecreatress) April 22, 2024
When I tell you I will never buy an Ebin product ever again after watching what she went through, as a black woman working for a Korean based company whose target audience is BLACK WOMEN! pic.twitter.com/AEsxAQW7zr
— A🌻 (@littbruja) April 22, 2024
This ebin story can be the hammer on the nail we need to start truly being able to compete with the Koreans on a large scale
I’m so serious
— Jasmine The Great | Brand Strategy & Marketing (@lmTheReasonWhy) April 22, 2024
Finding out Ebin NY only had ONE Black woman in the office and they were horrible to her after they hired her as their marketing specialist is insaneeeeee! Everyone want our intel but will maltreat us any and every chance they get
DISGUSTING WORK
— EJDarams™️🇳🇬 (@EJDarams) April 20, 2024
Replacements for Ebin New York Edge Control and Lace Glue since they want to mistreat the very same demographic that funds them:
1) Ericka J. (Lace Glue)
2) She Is Bomb (Edge Control)
3) Bask&Lather (Edge Control)
4) Saddidy Girl (Lace Glue) https://t.co/Mfvtcr5X9M pic.twitter.com/JG2YfhNGUQ— Tyasa🎀 (@tyasathoughts) April 22, 2024
Stop supporting brands like Ebin and support black owned beauty brands @realhausofdior 💕 pic.twitter.com/lOF2I70920
— THE HAUSWIFE ™ 𝓜𝒾𝓈𝓈 𝒹𝒾𝑜𝓇 (@DiorDeezy) April 22, 2024
Ebin New York doesn’t appear to have commented on the matter publicly. However, judging by the outrage, they may want to do some damage control and fast.
