Calling all amusement park lovers! You may want to brace yourself as the highly-anticipated merger between Cedar Fair and Six Flags is now finalized, forming what is described as “the largest and most diverse amusement park operator in North America.”
The new consolidated company will be branded as Six Flags and now features an extensive portfolio that includes 42 amusement parks spanning across the United States, Canada, and Mexico. Finalized on Monday, the merger puts the company at an $8 billion value and combines Cedar Fair’s outstanding guest experiences with Six Flags’ innovative attractions, highlighting the strength of both companies.
“Our enhanced financial flexibility will enable us to invest in new rides, attractions, food and beverage options, and state-of-the-art consumer technologies,” Six Flags Entertainment Corporation said. “These investments are designed to grow attendance, increase per capita spending and enhance profitability, ensuring that each visit to our parks is more exciting and memorable than the last.”
Cedar Fair currently owns multiple attractions such as Knott’s Berry Farm and Cedar Point, while Six Flags operates properties like Six Flags Over Texas, Six Flags Great Adventure, and Six Flags Magic Mountain. However, both companies noticed an issue. As a result, the merger was created with hopes that it’ll increase the presence of the companies in states where amusement parks can operate year-round, compared to their parks located in the North and Midwest which typically close during the winter months.
“We believe that by combining the best ideas and most successful entertainment practices of both Six Flags and Cedar Fair, the new Six Flags can deliver a superior level of joy and excitement that has yet to be experienced by regional park guests,” former Six Flags CEO Selim Bassoul stated. “We are excited to unite the Cedar Fair and Six Flags teams to capitalize on the tremendous growth opportunities and operational efficiencies of our more extensive entertainment portfolio.”
Nevertheless, the merger’s outcome can possibly reshape the future of amusement parks with rollercoaster riders keeping a close eye on the changes. While many are hopeful that Six Flags will see major improvements, some are fearing the potential increases in admission costs amongst other things. As of now, each park under the new merger will keep its original branding and name.
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