M&M’s Shocks Fans with New Peanut Butter & Jelly Flavor – A Candy Version of the Iconic Sandwich

M&M lovers, get ready for a new flavor that’s sure to spark up nostalgia!

The driving force behind the brand, Mars Inc., recently announced their new flavor: Peanut Butter & Jelly. Although the interesting treat is set to debut in December 2024, this latest addition to the sweet lineup promises to leave you wanting more.

According to Mars, the beloved combination will “transport fans to the comforting experience” of their favorite childhood snack.  The candy will come in the miniature size fans have come to love, with a creamy peanut butter center covered by an outer berry-flavored shell.

“Peanut butter M&M’s have always been a popular flavor with our fans, so we’re excited to double down on their excitement — with a twist,” Gabrielle Wesley, Chief Marketing Officer of Mars Wrigley North America, said. “Our new M&M’s Peanut Butter & Jelly taps into a cross-generational staple, turning a delicious and comforting snack into a bite-sized treat to be enjoyed and shared.”

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The Peanut Butter & Jelly flavor follows behind a roster of Peanut Butter-inspired M&M’s, including Peanut Butter, Peanut Butter Minis, and Peanut Butter Mega.  Mars also released another new exciting flavor earlier this year.  In May, the company released its Milk Chocolate Pumpkin Pie M&M’s, featuring a blend of fall spices like ginger, nutmeg, and cinnamon into a milk chocolate shell.

Nonetheless, the new flavor will be available online on the brand’s website in three convenient sizes: Single Size (1.63 oz.), Share Size (2.83 oz.), and Sharing Size Stand Up Pouches (8.6 oz.).