Kenny Burns has worn many hats throughout his career—from entertainment and fashion to the wine and spirits industry. But at the BMAC Gala, he made it clear that everything he does is driven by a single purpose: uplifting the Black community. Speaking with Baller Alert Correspondent Ty Cole, Burns shared his thoughts on influencing cultural narratives, the importance of showing up authentically, and his commitment to making a positive impact.
“I show up every day wanting to make a difference for my people,” Burns said, reflecting on his journey. As a devoted husband of 25 years and a father of two, Burns is deeply rooted in family values and uses them to guide his work. He’s not just building a career; he’s building a legacy that his children, his wife, and his community can be proud of.
Burns recently celebrated a major milestone with his debut film, “Fight Night: The Million Dollar Heist,” which became the number one series debut in Peacock history. “The first thing I’ve ever touched is a $100 million budget,” he noted proudly. “Number one!” Burns’ success is a testament to his dedication and his ability to adapt and thrive in various industries while staying true to his roots.
When asked about creating impactful consumer experiences in today’s digital age, Burns emphasized the importance of authenticity and community. “Showing up as your authentic self is key. Make it about the people, not just yourself,” he explained. For Burns, it’s all about sharing experiences and highlighting the amazing things happening around him rather than making it about his own name. “Life is short, y’all. We can’t keep showing up like we’re the ones that always need the spotlight,” he added.
Burns also spoke passionately about why advocacy and social justice are integral to his business practices. Raised by strong women, he didn’t have a male role model to guide him and had to learn through trial and error. Now, he’s determined to be the mentor he didn’t have, not just for his sons but for all the young people around him. “I made a promise to myself when I was financially able that I would give back. I want to be a father to all the friends that come through my house,” Burns shared.
Reflecting on his mentors, Burns honored the late Claude Austin and Andre Harrell. “Claude told me, ‘Do something great first, and everything else you want to do will come,’” he recalled. Harrell, who introduced him to the depth of the Black experience, had a lasting impact on his life and career. Burns has carried their wisdom with him, using it to guide his approach to leadership and creativity.
When asked about changes he’d like to see in the music industry, Burns didn’t hold back. “I would blow it up,” he said, calling for a reset in the culture, especially with the type of content being promoted. He used examples like Sexy Red and Kodak Black to highlight how harmful rhetoric is affecting real life. Burns believes that the industry needs to protect young artists from themselves and help them grow into their potential.
“We have a real responsibility,” Burns insisted. “Cardi B was the most ratchet thing on the planet, but she got it together and became one of the biggest superstars in the world. She wants to be better, and we should all want to be better.”
Kenny Burns continues to show up for the culture, pushing boundaries and setting an example for the next generation. His journey is a testament to the power of authenticity, resilience, and a commitment to making a difference. As he said, “We Black, we always show grace. But we have to do better, for ourselves and for those coming after us.”
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