Lay’s Offering Fans $1 Million to Create the Next Big Chip Flavor. Here’s How to Submit Your Entry:

Lay’s is bringing back its popular Do Us A Flavor contest after a seven-year break, giving fans the opportunity to come up with the next great potato chip flavor.

The contest, which has previously resulted in flavors like Southern Biscuits & Gravy and Cheesy Garlic Bread, allows participants to submit their flavor ideas for a chance to see their creation hit store shelves in 2025—and win $1 million.

Starting today at 1 p.m. EST and running through February 21, 2025, fans can submit up to 10 flavor ideas daily at DoUsAFlavor.com. Lay’s will select three finalist flavors, and fans will vote for the winner. Two runners-up will receive $50,000, and the grand prize winner will take home $1 million.

As part of the campaign, Lay’s is also bringing back five fan-favorite flavors for a limited time, including Chicken & Waffles, Cheesy Garlic Bread, and Crispy Taco. Fans can enter to win an exclusive kit featuring these returning flavors by following @lays on social media and engaging with their post.

For full contest details or to submit your flavor ideas, visit DoUsAFlavor.com.