Ballerific Eats: E-40 Expands “Goon with the Spoon” Empire with Bold New Burrito Flavors [Video]

West Coast rap icon E-40 continues to build his “Goon with the Spoon” brand with the launch of two new burritos. 

In recent weeks, the “Choices” star has introduced “Breakfast Chorizo & Egg” and “Bean & Cheese.” These selections follow his earlier “Turf Burritos” line, which included Red Hot Beef & Bean, Green Beef & Bean, and Bean & Cheese variations.  E-40’s culinary empire also extends to packaged sausages and a creative line of ice cream flavors, ranging from classic Cookie Dough to the more adventurous Chicken and Waffles.

In several social media posts, the 56-year-old has showcased the new food item inside 7-Eleven, promising that the burritos would soon be available in multiple stores.  This expansion of E-40’s brand could serve as inspiration for the convenience store chain, which is struggling to maintain its relevance after closing hundreds of stores.  Days ago, the company announced it was shuttering over 400 locations across the country due to low sales.  By collaborating with a popular figure such as E-40, 7-Eleven could tap into a new market while attracting his fans and revitalizing the store’s overall image. E-40’s innovative approach to food, featuring bold flavors, could also help 7-Eleven align with contemporary food trends and enhance its appeal to consumers looking for unique yet convenient meal options.

In 2023, E-40 teamed up with fellow hip-hop legend Snoop Dogg for a cookbook, “Snoop Dogg Presents Goon with the Spoon,” showcasing their shared passion for food. E-40 frequently shows off recipes, adding new spins to dinner time.