50 Cent Breaks Down His Beef with Diddy, “He Would Do A Lot of Foul Sh*t” [Video]

50 Cent is opening up about his ongoing beef with Diddy during his appearance on Talk With Flee, revealing how their rivalry started in the business world.

He told Cam’ron that the real competition began when his EFFEN vodka deal was modeled after Diddy’s Ciroc deal with Diageo.

“My corner is over here, your corner is over there, I gotta make sure my corner feel cooler,” 50 said. He explained that at the time, Diddy wasn’t dropping new music, so he took it upon himself to stay active, pushing his brand while Diddy was chilling.

To add more fuel to the fire, Fifty said it wasn’t just about business—Diddy was doing some shady things behind the scenes.

“He would do a lot of foul shit like behind the scenes,” 50 revealed. “He would do some foul shit like hating on like doing things with people I done business with that he done business with. He would say shit that I like, ‘He said that to you?’ So I was like, ‘Alright,’ you know what I’m saying? You know n*ggas don’t know what they like until they see you with it, so they want the girls after you done with them and sh*t.”

In the end, 50 Cent’s beef with Diddy is all about business and competition. He trolls Diddy for the fun of it, throwing playful jabs to keep the rivalry alive, all while keeping his own brand in the spotlight.