Los Angeles-based injury attorney Benjamin Drake, aka Drake the Lawyer, is turning heads with his latest marketing move.
A billboard in Compton features the phrase “Injured? Squabble up,” referencing a fan favorite from Kendrick Lamar’s recent album GNX.
The tagline is hilariously clever.
Billboard In The CITY!!! #Compton pic.twitter.com/WOQ4SLv7fa
— Hitta J3 (@Hittaj3tml) January 16, 2025
Many see it as a nod to the infamous feud between Kendrick Lamar and a certain Toronto rapper.
On Wednesday, Kendrick’s affiliate Hitta J3 even took to X to share a photo of the billboard, saying, “Billboard in the CITY!!”
The timing of this is wild since earlier this week, the Toronto rapper withdrew his pre-action petition against Universal Music Group (UMG) and Spotify, only to file a lawsuit against UMG.
The lawsuit claims UMG spread a “false and malicious narrative” by promoting Kendrick’s diss track, “Not Like Us,” which allegedly fueled rumors labeling him a pedophile.
Drake the Lawyer’s billboard doesn’t directly call out the feud, but the playful jab isn’t lost on fans.
It’s clear that Drake the Lawyer knows how to get people talking.
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