In an unexpected announcement that none of us saw coming, Don Julio Tequila and Popeyes are plotting an iconic collaboration to close out the month.
The two brands teased fans with a video released on January 23rd. It features a woman DJing with bottles of tequila on display, and a sleek black box featuring both logos. Her jacket also sports a Popeyes emblem on the sleeve.
The cryptic caption reads, “The kitchen is heating up for the big game. Party starts 1.31.25,” sparking speculation about a Super Bowl-inspired rollout. As we know, the game is taking place in New Orleans, which has been home to Popeyes since 1972.
Social media lit up with reactions, many noting the collaboration’s timing ahead of Black History Month. Furthermore, commentators praised the exciting partnership as a welcome relief to the toxic political climate we’ve seen since Donald Trump returned to office.
Don Julio and Popeyes linking up right before black history month pic.twitter.com/UadGa5JXFq
— Recovering Bears fan (@Mevin_Tiller) January 24, 2025
Powerful Niggatry levels tryna be reached , stay diligent black people https://t.co/I3kvicywlt pic.twitter.com/4MF4zQAQPe
— JAyP (@JAyP8SVN) January 24, 2025
Omg did Popeyes go get their liquor license?! I hope they put Don Julio in the frozen lemonade. pic.twitter.com/7nR7eEC9CC
— keith (@FvshionsWarrior) January 24, 2025
Popeyes Don Julio wings might set us back another 500 years
— Zeeti (@DJZeeti) January 24, 2025
Popeyes x Don Julio x Location
It’s over 🤣 pic.twitter.com/v7gxQR1Pk7
— RDCWORLD1 BURNER (PARODY Account) (@rdcburner) January 24, 2025
As of now, it’s unclear if we’re getting Don Julio-infused chicken or Popeyes-flavored tequila. Nevertheless, this merging of the beloved liquor and food chain is sure to light up day parties, Super Bowl gatherings, and any other quality time with your loved ones.
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