Beyoncé’s Cécred Haircare Line Brings Exclusive In-Store Salon Experiences to Ulta Beauty

Beyoncé’s Cécred haircare line has officially launched at Ulta Beauty, and it’s not just about products on the shelves. The partnership comes with a luxurious in-store salon experience that gives fans the chance to see, feel, and experience the brand in real time. Select Ulta locations nationwide are offering salon treatments using Cécred’s complete product range, bringing Beyoncé’s vision for inclusive, high-performance haircare directly to the salon chair.

These in-store services offer professional-level care using the full 16-piece Foundation Collection, including the Nourishing Hair Oil, Restoring Hair & Edge Drops, Moisture Sealing Lotion, Fermented Rice & Rose Protein Ritual, and more. Shoppers can book personalized treatments tailored to their hair needs, especially those with curly, coily, and textured hair types.

Developed with scientific precision and rooted in ancestral rituals, Cécred features dermatologist-tested formulas packed with biotin, biopeptide-5, and bioactive keratin ferment to promote strength, length retention, and scalp health. The products are free of silicones, parabens, SLS/SLES, and phthalates, and every item is infused with the brand’s signature Temple Oud scent, a luxe blend of oud, Australian sandalwood, warm musk, jasmine, vetiver, and violet leaves.

Beyoncé co-founded Cécred with her mother, Tina Knowles, as a commitment to honoring hair traditions while delivering clean, effective solutions. With Ulta Beauty now hosting the brand both online and in select stores, fans don’t just get access to the products—they get to experience them with the guidance of trained stylists and curated treatments that bring the brand’s mission to life.

Through April 19, customers who purchase Cécred products at Ulta will also receive a free limited-edition cosmetic bag while supplies last. From styling tools to hydrating treatments, this rollout gives shoppers an up-close look at what happens when hair care meets artistry and intention.