SZA just dropped her new beauty brand, Not Beauty, and kicked it off with a surprise reveal.
She told fans on Instagram: “YALL ASKED FOR THE LIP COMBO AND ITS FINALLY HERE !!! I REPEAT THE LIP PRODUCTS IVE BEEN WEARING AND WORKING ON FOR YEARS ARE FINALLY HERE FOR EVERYONE TO TRY 🥹!!!”
The gloss comes in three shades: In the Flesh, Strawberry Jelly, and Quartz. It’s $23, non-sticky, and made to last.
The packaging pulls from nature with wooden textures, plants, bugs, bold colors with a soft edge.
SZA said, “Not Beauty wasn’t about me trying to enter the beauty market, it’s about me filling a need, it’s about me needing something that lasted as long as my show, as long as my conversation, as long as my date.”
“There was nothing that existed that did that for me and also made me feel moisturized… I know a lot about lips… Not Beauty is not beauty. It is just something that I wanted to share that worked for me and I hope works for you. It’s really well made. It’s awesome.”
The gloss will be sold only at pop-up shops during her Grand National Tour, starting April 19. No ticket needed.
It’s not on the Not Beauty website yet, and there’s no info on retail stores, but fans can sign up for email updates.
