Giannis Antetokounmpo may dominate on the court, but in a new Huggies commercial, it’s his daughter Eva who steals the spotlight. Though not yet two years old, Eva makes her commercial debut alongside her father in a heartwarming campaign that highlights both family bonds and diaper innovation.
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The ad promotes Huggies’ latest products, the Little Movers Huggies Huggfit 360° slip-on diaper and the updated Little Movers diaper featuring new double grip strips. With four children, Liam, Maverick, Eva, and newborn Aria Capri, Giannis and his wife Mariah are well-acquainted with diaper duty.
The commercial opens in a gymnasium where Eva sweetly says, “Daddy,” as she and Giannis press play on a boombox, cueing Ludacris’ “Stand Up.” As Giannis laces up his Nike Giannis Immortality 4s, Eva’s diaper receives its own snug adjustment.
Throughout the one-minute spot, Eva mimics her dad’s every move, lifting a basketball, spinning, dancing, and jumping. When Giannis performs pushups, Eva opts for a playful downward dog pose. As he finishes a slick between-the-legs pass and dunk, Eva rolls her ball and celebrates her own shot. The ad ends with Eva raising her fists in triumph, this time, with Giannis following her lead.
In honor of the partnership, Huggies will donate $100,000 in diapers to the Milwaukee Diaper Mission, an initiative dear to the Antetokounmpo family. Giannis, Mariah, and their foundation collaborate with MDM annually for The BIG Give Back, supporting local families in need.
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