Savannah James is stepping into the beauty game and she’s doing it her way.
After two years of research, testing, and development, the entrepreneur, podcast host, and mother of three is officially launching her skincare brand, Reframe, on May 15.
The debut collection features three high-performance products: the Pigment Processor, a brightening daily serum priced at $115; the Compression Complex, a sculpting day cream retailing at $95; and the Circadian Cream, an overnight collagen-rich moisturizer for $135. Each product was created with purpose and intention, something Savannah says was non-negotiable.
“This is my baby,” she shared. “I didn’t want it to be lackluster. I wanted it to be a real product with real research and real results.”
Savannah didn’t take the typical route. Instead, she and her team partnered with Howard University’s College of Dermatology, making Reframe the first skincare brand to collaborate with the HBCU in this way.
“It needed to be accredited from an educational institution,” Savannah explained.
Every formula was tested across the entire Fitzpatrick Scale, which measures skin types based on melanin and reaction to sun exposure.
The result is a skincare line designed to be truly inclusive. Reframe is available at reframebeauty.com.
