BET Media Group has officially announced the return of “BET Experience” 2025, presented by SheaMoisture, with an exciting slate of programming that celebrates the intersection of Black culture, sports, music, and digital innovation. Anchoring the weekend are the BETX Celebrity Basketball Game, presented by Anta and SheaMoisture Deodorant, and the long-awaited comeback of the iconic music countdown series 106 & Park in celebration of its 25th anniversary.
The fan-favorite Celebrity Basketball Game will take place on Saturday, June 7 at the Los Angeles Convention Center, hosted by Bow Wow, with MC Lyte serving as celebrity announcer and Lola Brooke as the audience correspondent. The event brings together a stacked roster of athletes, artists, and entertainers in a high-energy game blending competition and entertainment.
The player lineup includes names like Cordae, G-Herbo, Pardison Fontaine, Mario, Jabari Banks, BossMan Dlow, Skilla Baby, DeVon Franklin, Rapsody, and many more. On the sidelines, expect serious star power with coaches Offset, Matt Barnes, Ty Young, and Flau’jae leading their squads. Surprise celebrity guests are also expected to drop in throughout the day.
Fans can register now for the BETX Celebrity Basketball Game and unlock behind-the-scenes access, exclusive content, and schedules by downloading the BET Experience app, available on iOS and Android.
Following the basketball action, the celebration continues with a reimagined 106 & Park experience, taking over BETX Fan Fest on June 7 and 8 at the Los Angeles Convention Center. The interactive activations mark a major milestone for the legacy music series, bridging its cultural impact with today’s streaming generation.
BET is going all in for the 106 & Park 25th Anniversary, with curated events like:
Saturday, June 7
106 & Party: Rep Ya Flag – A vibrant Caribbean-themed bash featuring a performance by Spice and guest DJ Young Chow.
Samples N Friends – A music-lovers’ experience with sample-based trivia, sing-alongs, and a celebration of Black music’s influence.
106 & Karaoke – Fans and artists take the stage to perform songs that once topped the 106 countdown.
Freestyle Saturday @ 106 & Park – Hosted by Bow Wow with Kash Doll as guest judge. MCs compete for the freestyle crown, with Lola Brooke on crowd duty.
Sunday, June 8
106 & Park Reunion – Former hosts return to relive classic moments and welcome special guests for an emotional and nostalgic celebration.
Pulse of the Kingdom – A dynamic gospel showcase featuring Jekalyn Carr, Naomi Raine, Pastor Mike Jr., and more.
Benny Boom Music Video Experience – Iconic director Benny Boom directs a real-time music video on the 106 set starring Choszn, produced by his son MiniBoom.
The 106 & Park activations are led by Stephanie Dunivan, a former audience member-turned-executive producer who helped shape the show across its eras.
Those unable to attend in person can still catch the energy through a new digital streaming component, offering virtual access to key events and performances throughout the weekend.
The excitement builds toward Monday, June 9, when BET will air the BET Awards 2025. Additional “BET Experience” programming and guest announcements will be released in the coming weeks.
To register for free access and stay updated on all things #BETX, visit BETExperience.com and follow @BET across platforms.
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