Shaquille O’Neal has officially entered the fragrance arena with his own signature scent.
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The Hall of Famer and business mogul just released his debut his namesake cologne exclusively through JCPenney. Priced at $55 for a 4.2-ounce bottle, the fragrance is the latest chapter in Shaq’s multifaceted career, which has earned him a reported $500 million net worth.
“This scent is like confidence in a bottle,” O’Neal said in a press release. “It’s fresh but grounded. I wanted it to speak for itself without saying a word.”
The robust aroma opens with vibrant citrus and pepper, slides into spicy cardamom and soft suede, and wraps with a warm mix of amber and musk. It’s built for everyday wear but packs enough punch to stand out.
Packaged in a sleek black bottle with metallic accents and O’Neal’s autograph across the front, it’s clear this release was designed to make a statement.
“Cologne is more than just smell—it’s memory, mood, and identity,” O’Neal added. “This one tells my story.”
JCPenney, which already carries his XLG clothing line, will sell the cologne for a limited time, only six months to be exact.
Shaq continues to prove he’s more than just a former NBA star; he’s building a legacy across industries, one bold move at a time.
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