Zara Sued For Using Euro Pricing To Trick You Into Paying More For Clothes

Them prices way too high, you need to cut it!

Zara has been slapped with a $5 million+ class action suit over their pricing practices. According to the suit filed by Devin Rose in the United States District Court for the Central District of California, often times Zara only lists euro pricing in their stores and websites, which can be quite confusing to customers in the United States. Then, according to the suit, when customers get to the counter they’re being charged MORE than the conversion rate. To put it bluntly, there’s a likely chance that you paid more at the counter, unknowingly, all because the store played on the fact that you don’t know how to convert currency.

Devin Rose noticed this discrepancy after purchasing three shirts at the Zara in Sherman Oaks. Each shirt was marked at €9.95, which means they should have cost roughly $11.26 a piece. However, when he got to the counter, Rose was charged  $17.90 per shirt. That’s a nearly 60% markup. 

If the lawsuit goes through, Us Weekly says that anyone who has purchased items from Zara and may have gone through the same ordeal, can join in on the class action suit.  

Zara has since released a statement, denying claims that they are using unlawful practices.

“Zara USA vehemently denies any allegations that the company engages in deceptive pricing practices in the United States,” a spokesperson told The Fashion Law in a statement. “While we have not yet been served the complaint containing these baseless claims, we pride ourselves in our fundamental commitment to transparency and honest, ethical conduct with our valued customers. We remain focused on providing excellent customer service and high-quality fashion products at great value for our customers. We look forward to presenting our full defense in due course through the legal process.”