H&M has found themselves in some deep s*** after their recent ad caused an uproar on social media.
After posting an ad that featured a black boy wearing a sweatshirt reading, “Coolest Monkey In The Jungle,” the world went into frenzy over the controversial photo.
While many said the ad was problematic, Terry Mango, the boy’s mother, says she is cool with it.
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“That’s my son…av [sic] been to all photo shoots and this was not an exception, everyone is entitled to their opinion about this,” Mango said on Facebook. She also mentioned, “This is one of hundreds of outfits my son has modeled… stop crying Wolf all the time, unnecessary issue.”
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Celebrities from the likes of #LeBronJames to #Diddy have spoken out on the issue. Rumor has it, Diddy even offered the young boy a $1 million modeling contract with Sean John.
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H&M has since issued an apology saying: “We’re deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we’ve not only removed the image from our channels, but also the garment from our product offering.”
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In another post they said, “…we have got this wrong and we are deeply sorry. We have a responsibility to be aware of and attuned to all racial and cultural sensitivities – and we have not lived up to this responsibility this time…”
