– blogged by: @ashleytearra
Actress and comedienne Tiffany Haddish loves saving money just as much as she loves to make people laugh, and her love for both just landed her an all-new partnership. The “Girls Trip” breakout star is the newest spokesperson for Groupon, which is one of the fastest-growing e-commerce marketplaces to date.
Last year, in an interview on Jimmy Kimmel Live, Haddish admitted to taking Will and Jada Pinkett Smith on a Groupon-bought swamp tour while in Louisiana filming ‘Girls Trip’. The hilariously-told story went viral and Groupon immediately knew that they wanted Haddish on board, someway, somehow.
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After noticing how much Haddish knew about their company and its products, they thought that it would only be fitting to bring the 38-year-old on for their first Super Bowl ad commercial in seven years, and they did just that.
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“The Jimmy Kimmel link went through the entire company very quickly,” Groupon’s head of marketing for North America, Jon Wild, tells People. “We talked about involving her in our business more, and, as we got to know her, her purchases and the type of customer she is. We wanted to find her the stage that is appropriate, and here we are talking about her in the context of the Super Bowl.”
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However, it was while working with Haddish that they realized how much of a Grouponer she really is. Haddish actually ranked in the top one percent of the most frequent Groupon purchasers.
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This impressed the team so much that they even put some free bucks in her Groupon account and created a page with all of Haddish’s Groupon favorites.
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“Nobody knows Groupon like I know Groupon. I’ve been speaking out for them for years. I should have already been their spokesperson. I’ve invested lots of money into buying Groupon deals,” Haddish jokes. “It’s about time I got an even bigger return on my investment than just saving money at my favorite local businesses!”
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Groupon’s Super Bowl ad commercial is set to air on Feb. 4 during the fourth quarter of the game. Haddish will also serve as the face of a series of their forthcoming ads.
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