Multi-Billion Dollar Spirits Company Pernod Ricard Acquires Stake in Jeezy’s Avión Tequila Brand

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After the release of his new album ‘PRESSURE’, Jeezy is continuing to make boss moves, but this time with Avión Tequila.
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According to a press release, Pernod Ricard USA has purchased the remaining stake in Avión Spirits LLC, the parent company of the ultra-premium tequila brand Avión. Despite the acquisition, founder Ken Austin, President Jenna Fagnan and Jeezy all plan to remain intensely involved in the development of the brand “at least until 2020 to help fuel its next wave of growth.”
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“When I first became involved with Tequila Avión in 2013, I knew it had enormous potential on a global scale,” said Jeezy. “This next step with Pernod Ricard USA and continued partnership with Founder and Chairman, Ken Austin, will allow us to continue to grow the brand on the worldwide stage.”
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Jeezy joined forces with the brand in 2013 as a Multicultural Advisor and has since become a huge part of the Tequila Avión brand. As Jeezy evolved as an artist, Tequila Avión’s brand began to increase its expansion across the spirits industry.
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In addition to this exciting news, Jeezy is also planning to kick off a 6-week tour in February, the “Cold Summer” tour, for his new album ‘PRESSURE’.