Lil’ Kim has caught the public’s attention by featuring her rumored younger boyfriend, 24-year-old Tayy Brown, while teasing an upcoming collaboration with Adidas. On Saturday, April 13, the iconic rapper took to Instagram Live to flaunt a unique top crafted exclusively for her by Adidas. “It was a really nice …

Kanye West is back with another rant following his Vultures track “Carnival” reaching No. 1. On Instagram, Ye’ celebrated his success by dishing out “fuck yous” to Drake, Adidas, and “every Christian that watched me have my kids taken out of my control.” Also in the post, he thanked his collaborators …

Kanye West is making some serious allegations against his former corporate business partner, Adidas. In a Monday Instagram rant, West accused Adidas of being involved in the sale of “fake” Yeezy sneakers, the signature shoe created by West himself. According to Ye, the athletic wear brand is “putting out fake …

Kanye West is back in the lab with his Yeezy line and has unveiled the first footwear product since parting ways with Adidas. On Thursday, Ye announced the Yeezy Pods on his social media. The interesting shoe design combines a high black sock with a thin sole on the bottom, …

Adidas has decided not to release additional leftover Yeezy stock through the remainder of this year. According to an internal Adidas memo, the initial November release has been put on hold. “As a brand, we will not do a new drop for the remainder of the year both for our …

Kanye West is being extended some grace from Adidas’s top shot-caller, who is now defending his antisemitism rant. Adidas CEO Bjørn Gulden sat down for an interview with the “In Good Company” podcast last week, where he was asked about the soured deal between the sportswear company and the rapper. …

Kanye West’s Yeezy brand continues to be a significant source of income for Adidas, even after the company terminated its partnership with the controversial mogul.  On Thursday, the shoe company announced its second-quarter fiscal report, which saw a bump in revenue. CEO Bjørn Gulden credited the sale of some of its remaining …

Kanye West is still reaping the benefits from Adidas. Earlier this month, Adidas dropped one of three Yeezy releases to get rid of its unsold merchandise. Previously, Adidas had said that unsold products would return to store shelves, with a portion of proceeds going to charities harmed by his antisemitic …

Last year, Kanye West’s $75 million bank account for his brand Yeezy was frozen as a result of a legal battle that Adidas secretly won. Adidas filed the lawsuit last November following Ye’s anti-semitic comments and his termination from the company. Due to the ex-parte nature of the ruling, Kanye …

Adidas will be selling off the remainder of its Yeezy merchandise. On Thursday, Adidas CEO Bjorn Gulden said that the company will “sell parts of this inventory and donate money to the organizations that are helping us and that was also hurt by Kanye’s statements.” The company has previously stated …

Adidas has been taking a hit since parting ways with Kanye West losing roughly $441 million in a year. Adidas severed ties with West in October 2022 after his anti-Semitic rants and expressing his love for Hitler. West also slammed the athletic wear brand for months, claiming they made several decisions …

Investors are suing Adidas after the company severed ties with Kanye West, claiming that the company knew of his questionable behavior before the partnership. In October, Ye was dropped from the company after making several anti-sematic comments. On Friday, shareholders claim in their lawsuit that the business was aware of …

Baller Alert, Baller Alert, Baller Alert! Welcome to another episode of The Baller Alert Show. On this episode, the cast is joined by Omar Bailey to discuss Bailey’s road to creating shoes, working for Yeezy and his new company Factory Lab. “What led you to fashion from West Palm Beach, …

Adidas and Gucci are teaming up for another interesting collaboration. Following their first collab, it left customers wanting more of the exclusive products that come with the collection. The three lines meet Gucci’s lifelong monogram ‘GG’ for a collection including gazelle tennis shows, fishnet tights, a bomber, a dress, a …

Pharrell Williams is famously known to wear some white sneakers–more familiar with Adidas sneakers. The singer’s Adidas Tennis Hu is returning in three colorways: Off-White/Royal, Grey, and Charcoal. The three stripes are significantly missing from the sneakers, replaced with a woven-like texture design and “thick tube laces secured via thin …

Adidas  has changed its stance, just two days after requesting the U.S. Trademark Office to decline an application from Black Lives Matter. On Monday, Adidas informed the office that the yellow-stripe design of the Black Lives Matter Global Network Foundation was too similar to its well-known three-stripe trademark. A decade …

Beyoncé and Adidas have mutually agreed to go their separate ways, ending their Ivy Park partnership, according to The Hollywood Reporter. A source close to the situation cited creative difference between the German sportswear brand and Ivy Park as the reason for the split. The insider reportedly also said that Beyoncé …

The Boston-based retailer Bodega is selecting Adidas and Beam to do its Ivy League collection, perfect for campuses all around the world. View this post on Instagram A post shared by Bodega (@bodega) View this post on Instagram A post shared by Bodega (@bodega) “Whether you had memories of riding …

Adidas‘ decision to write off its relationship with Ye’s brand, Yeezy, is not going well. On Wednesday, the German sportswear brand announced that the company could suffer its first annual operating loss in three decades. The operating loss would be $736 million after having a potential $500 million from the …

Adidas says the sportswear giant could face a $1 billion sales loss after cutting ties with Kanye West. On Friday, shares of Adidas fell by 11% after the German-based sports apparel maker revealed they’re struggling to sell unsold stocks of Yeezy products. However, just a day prior, Adidas said they …