Nike has emerged victorious in a high-profile trademark infringement lawsuit against Bill Omar Carrasquillo, better known as Omi in a Hellcat. On Friday, Judge Victor Marrero in New York awarded Nike a default judgment, ordering Carrasquillo’s company, Reloaded Merch LLC, to pay $8 million in damages for promoting, copying, and …

Nike is stepping up its game in the world of high-performance footwear, and it’s turning to artificial intelligence for an edge. At a grand Olympic-themed showcase in Paris, the brand not only debuted several new Air-based models but also introduced a line of AI-designed sneakers. This innovative collection, dubbed “A.I.R,” …

It looks like Nike is cutting back on Air Force 1s. The company has revealed that it is scaling back its iconic sneaker. The move seems to be a strategy meant to make the Air Force 1 an exclusive sneaker and usher in fresh concepts. “We’re managing some of our …

In Hawthorne, California, authorities seized $5 million of Nike products from a warehouse suspected of being tied to a theft ring. According to The Los Angeles Times, the operation is accused of stealing over $2 million worth of Nike items since June 2023. Police reveal that the suspects exploited weaknesses …

Track & field star Sha’Carri Richardson signed a $20 million five-year contract with Nike in December of last year. Even though some fans were not supportive when Richardson faced adversity, Nike has continued to support her throughout her journey. This week, Richardson was teased as the brand ambassador for the …

On Monday, Tiger Woods revealed his new Sun Day Red clothing line at a Los Angeles event. The announcement took place near The Riviera Country Club, where Woods will compete in this week’s The Genesis Invitational, marking his first PGA TOUR event since last year’s Masters. “It started with mom,” …

Nike has confirmed it’s split from Tiger Woods following their 27-year partnership. The company released a statement on Monday about Tiger, saying, “You challenged your competition, stereotypes, conventions, the old school way of thinking. You challenged the entire institution of golf. You challenged us. And most of all, yourself. And …

For four consecutive years, Ashley Henderson, a dedicated HBCU (Historically Black Colleges and Universities) alum and the creative mastermind behind League Twenty-Two Marketing Agency, has been at the helm of the exciting 2023 Nike Yardrunners campaign. This annual endeavor, crafted in partnership with Nike, puts a spotlight on the burgeoning …

Renowned choreographer Parris Goebel has worked with the likes of Rihanna, Justin Bieber, Ciara, Jennifer Lopez, and more. Now, she is teaming up with Nike to drop a vibrantly colored Dunk Low this fall.  The forthcoming release features a “Playful Pink” upper and “Bronzine” colored toe boxes, collars, and quarter panels. A “Clear Jade” …

Summer has just begun, but we’re getting a first look at a Halloween sneaker offering in the Nike SB Dunk High “Candy Corn.” The shoe is inspired by the iconic yellow, orange, and white candy. The sneaker features the same vibrant colors as the triangular-shaped candies, according to @Masterchefian’s leaked photos. The …

It has been two years since Nike and Kobe Bryant’s estate parted ways after failing to reach an agreement on terms for a new contract. Following the split, the resale market witnessed a surge in demand for Nike Kobe products, while the availability of new retail releases gradually declined until …

Nike is sticking with Ja Morant, despite his latest suspension. In a statement following Adam Silver’s announcement that Morant would be suspended 25 games for brandishing a gun on Instagram Live, Nike issued a statement saying they won’t cut ties with the Memphis Grizzlies superstar.   “We are pleased that Ja is taking accountability and …

One year after revealing its first Nike collab, Jacquemus is gearing up to unveil the next installment of its flourishing relationship with the athletic-wear brand.  The sneaker was first believed to be simply a Jacquemus-designed Air Force 1. However, the company revealed on Instagram that the shoe is actually a …

Nike reportedly received almost 12 billion entries on its sneaker raffle app. During a recent presentation at the S23NYC office, General Manager and Vice President of Nike SNKRS, Lucy Rouse, disclosed that nearly half of the entries for the recent releases of the Travis Scott x Air Jordan 1 Low …

Baller Alert, Baller Alert, Baller Alert! Welcome to another episode of The Baller Alert Show. The cast discussed Tyrese, Deion Sanders, and IDK‘s new album in this episode. “U.S. jumper Tara Woodhall has been stripped of her title because of a positive cannabis test. I just think weed should not …

Kevin Durant just signed a lifetime contract with Nike. Durant will be the third NBA player, along with Michael Jordan and LeBron James, to get a lifetime deal with the brand. Since 2007, Durant has released 15 signature sneakers under Nike. “When I first signed with Nike, I couldn’t have …

Seven years after collaborating with a sportswear line as a trans woman, Caitlyn Jenner criticizes Nike for becoming “woke” due to their partnership with trans-TikTok star Dylan Mulvaney. Following Mulvaney’s Nike brand deal announcement, which included showcasing Nike pants and a sports bra in a series of Instagram posts, Jenner …

Ben Affleck‘s newest movie Air chronicles how the footwear company Nike first signed Michael Jordan. However, the director decided not to show Jordan on screen. “Jordan is too big,” Affleck, 50, told The Hollywood Reporter about not showing Jordan’s face in a recent interview. “He exists above and around the story, …

Phoenix Suns player, Devin Booker, has reportedly inked a Nike sneaker deal. According to Sneaker Files, the Nike D Book 1 will debut in Spring 2024, making him the latest basketball player to land a deal with a sports brand. Booker has yet to confirm the news but, in the …

StockX has responded to claims that they sold fake shoes to a reseller. According to Nike lawsuit court records, a reseller previously obtained a minimum of 38 pairs of counterfeit Air Jordan 1s from StockX, even though they had gone through the platform’s verification procedure. The shoes were later confirmed …