The Bad Bunny Super Bowl halftime show just set a massive record. The Bad Bunny Super Bowl halftime show pulled in more than 4.1 billion views within 24 hours, according to Apple Music and Roc Nation.
The historic performance took place during Super Bowl LX on February 8, 2026, at Levi’s Stadium in Santa Clara, California. The Puerto Rican superstar headlined the Apple Music halftime show and delivered a set that blended Latin music, dance, and cultural storytelling on one of the biggest stages in entertainment.
Apple Music said the Bad Bunny Super Bowl halftime show reached 4.157 billion views across global broadcast, YouTube, and social media platforms during the first day after the performance. That total includes TV audiences, digital streams, and social media impressions worldwide.
The Bad Bunny Super Bowl halftime show is now the most-watched halftime performance ever across combined platforms. The show also featured appearances from Lady Gaga and Ricky Martin, while much of the set was performed in Spanish. It marked the first time a Latino solo artist headlined the Super Bowl halftime stage.
Live television numbers were also strong. The halftime performance averaged about 128.2 million viewers across U.S. platforms, placing it among the biggest halftime audiences in Super Bowl history.
The impact showed up immediately after the performance. Bad Bunny’s streams jumped across major platforms, and several of his songs surged in plays within hours of the show ending.
The Bad Bunny Super Bowl halftime show was not just a performance. It turned into one of the biggest global music moments the NFL stage has ever seen.
