California emerged as the top spender on OnlyFans last year, with residents contributing more to the platform than users in any other U.S. state, new data shows.
Information compiled by analytics site OnlyGuider and reported by the New York Post indicates Californians spent an estimated $350.6 million on the subscription service in 2025, making up about 13 percent of all domestic spending.
Los Angeles came in just behind New York City in city-level totals, with $71.3 million spent over the year, which averages roughly $195,000 a day. Other major California cities also posted significant figures. San Diego users spent about $21.3 million, while both San Francisco and San Jose each logged about $11.7 million. Further inland, Fresno’s total reached roughly $4.5 million. Long Beach accounted for $3.8 million, and West Hollywood about $1.9 million.
Spending across Los Angeles County hit approximately $105.5 million in 2025, with a substantial share going toward premium offerings. About 70 percent of that total, or $73.8 million, was spent on direct messages and pay-per-view content, which creators typically price higher for custom videos or photos.
Most OnlyFans creators set subscription rates between $4.99 and $49.99 per month, according to the outlet.
By comparison, Texas trailed California with around $250 million in reported spending. Houston led the Lone Star State’s city rankings with nearly $31.9 million, followed by Dallas at $26.1 million and Austin at $17.5 million.
In 2024, Pornhub blocked access to Texas residents after new state age-verification laws were enacted.
“As you may know, your elected officials in Texas are requiring us to verify your age before allowing you access to our website,” the company said in a March 2024 statement. “Not only does this impinge on the rights of adults to access protected speech, it fails strict scrutiny by employing the least effective and yet also most restrictive means of accomplishing Texas’s stated purpose of allegedly protecting minors.”
