Tucker Carlson sat down with his brother Buckley last week and told the world he was tormented by his support for Donald Trump. He apologized for misleading people. Said it was not intentional. Said it was a moment to wrestle with their consciences. Tucker, who spent years on Fox News telling the country that immigrants were dangerous, that Black people were violent, that feminists were the root of every problem in America, suddenly found religion. The trigger was the war in Iran. The same Trump that Tucker campaigned for, the same one he sold to millions every weeknight, started bombing the Middle East and Tucker decided this was the line.
He was not the first. He will not be the last.
Candace Owens has been calling Trump a genocidal lunatic and the administration satanic. She told her audience last June she was embarrassed she ever told people to vote for him. Trump came back at her with a doctored TIME magazine cover branding her Vile Person of the Year, and Candace responded by suggesting it was time to put Grandpa in a home. That is the political conversation in 2026. That is the people who spent years telling Black folks we were the problem.
Megyn Kelly has been on her podcast saying she is sick of it and that Trump should just behave like a normal human. This is the same Megyn Kelly who built her brand by questioning whether Santa could be Black, who treated Trump and his politics like a serious project for years. Now she is fed up. Now she wants to know why he will not act right.
Joe Rogan has been calling the Iran war terrifying and saying he feels politically homeless. This is the man who handed Trump a three hour platform right before the election and propelled him into the White House for a second time. Eleven million listeners an episode. He is now telling them he is scared. He used the word over thirty times in one conversation with Theo Von. Trump’s people are working overtime to win him back because they know exactly what his reach means for the midterms. Last weekend Joe was standing behind Trump in the Oval Office at a psychedelic drug executive order signing. Two days later he was back on his podcast tearing into the war again. Pick a lane.
Marjorie Taylor Greene apologized last November after Trump called her a traitor. Humbly, I am sorry, she said. Sorry for what exactly. Sorry the politics got toxic. Sorry she was so loud about it. She was one of the loudest voices building the temple. Now she wants to apologize for the smell.
Alex Jones is calling for the 25th Amendment and saying Trump is under demonic influences.
Andrew Schulz said he voted for none of what is happening, as if Project 2025 was not sitting in plain view for anyone with the time to read it. Theo Von is scared. Ann Coulter is mad at Fox News. The whole MAGA media food chain is having a public crisis of conscience and the timing is suspicious.
Here is the part nobody on that list wants to say out loud. None of these people are sorry for what they built. They are sorry it stopped working for them. They are sorry the man they spent years platforming, defending, excusing, and rebranding is now coming for their followers, their bookings, their relevance, and their reputations. They are sorry the project they helped fund is now bombing countries instead of just bombing immigrants and trans youth and women’s healthcare. The line for them was never cruelty. The line was war.
Black folks have been telling this country who Donald Trump was since 1989 when he took out a full page newspaper ad calling for the death of five Black and Brown teenagers in New York who were innocent. We have been telling y’all since the birther tour. Since the Muslim ban. Since Charlottesville. Since January 6. Since the family separations. Since every executive order, every rally, every quiet part said loud. None of these MAGA media figures needed our warnings. They needed the checks.
Now they want grace. Now they want their audiences to forgive them for misleading people about a man whose intentions were never hidden. Now they want their seats at the table back. The same table they helped poison.
The mea culpas are not accountability. They are repositioning. Tucker is not sorry. He is recalibrating his brand for the next chapter. Candace is not sorry. She is reclaiming her independent contrarian lane and selling it as bravery. Joe is not sorry. He is hedging his bets for whatever the cultural mood looks like in November. Megyn is not sorry. She is just tired of the fallout.
If they were sorry, the apologies would have come during the cages. During the travel ban. During the rollback of women’s healthcare. During the attacks on voting rights. During Charlottesville. They would have come for what was done to people, not for what was done to Iran.
That apology is not coming. It was never coming. What we are watching is not a moral reckoning. It is brand management dressed up like one. And the people they used to climb their ladders, the Black women they mocked, the immigrants they demonized, the trans youth they targeted, the trafficking victims they conveniently forgot when the Epstein files came back up, none of those people are getting an apology. They are still waiting at the exact spot where Tucker, Candace, Joe, and Megyn left them.
So no. The apology tour does not move us. We knew. We been knew. And the next time these same voices show up on the timeline asking for grace, the answer is the receipts. We never lost them.
100% correct observation!!
exactly!