Since its monumental inception, LeBron James’ I Promise Program has maintained its commitment to serve at-risk youth and their parents, in an effort to make everyone “be the best they can be in everything they do.” Created in 2011, James refocused his LeBron James Family Foundation efforts on education to …

On Wednesday, Kent State University disclosed it has merged with the LeBron James Family Foundation to provide free tuition for four years to all eligible students in the ‘I Promise’ network class. The students will also receive a year of free room and board. “The I PROMISE program is built …

It’s been almost two weeks since the devastating news broke that Kobe Bryant, his daughter Gianna Bryant and seven other passengers were killed in a helicopter crash. Speaking with reporters on Monday, good friend of Bryant, LeBron James, opened up about how hard the healing process is. “Every game is …

The debate about who is the best basketball player is very popular. In that discussion, oftentimes, Michael Jordan, and LeBron James are compared. When asked about James during a press conference in Paris, Jordan made sure to still give LeBron James credit for the player he is. “We play in …

Tennis phenom Serena Williams and NBA superstar Lebron James were selected by The Associated Press as the Female and Male Athletes of the Decade this weekend after a vote by AP member sports editors and AP beat writers. Williams has won 12 Grand Slam titles over the past decade, more …

LeBron James’ new Nike ad features the ball player’s own story of humble beginnings and his dedication to making the lives of his #IPromise students and children around the world better than his. How nice would it be to not have to come from humble beginnings? That’s the question James …

LeBron James says he’ll be focusing on his mental health and partnering with the Calm app for a new series titled “Train Your Mind.” The Los Angeles Lakers player sat down with ESPN’s Dave McMenamin and opened up about how his loss to the Dallas Mavericks during the 2011 NBA …

On Tuesday evening, Lebron James made NBA history during the LA Lakers vs the Oklahoma City Thunder game. James became the first-ever NBA player to produce a triple-double against each of the 30 teams in the league. In a post-game interview, James shared his feelings about the accomplishment, stating, “I …

“Shut up and dribble,” they said, but clearly, King LeBron James has other plans. Nearly a year after opening the iPromise school for at-risk students in his hometown of Akron, Ohio, LeBron is making headlines once again. This time, he announced that in addition to the school, he will be …

As the mounting fallout continues in the wake of Houston Rockets General Manager Daryl Morey’s pro-Hong Kong Tweet, and Lebron James’ equally controversial comments on Morey’s tweet, NBA Commissioner Adam Silver has revealed that Chinese officials asked him to fire Morey. Silver spoke at the first TIME 100 Health Summit …

LeBron James responds to backlash after he made questionable comments about the controversy between the NBA and China. On Monday night, James called Houston Rockets general manager Daryl Morey “misinformed” and “not educated” when he recently tweeted that he supported Hong Kong protesters’ fight against their authoritative government. For the …

In 2002, a high school basketball player was introduced to the world on the cover of a Sports Illustrated magazine titled, “The Chosen One.” Who would’ve guessed that this top-ranking player from Akron, Ohio would turn into one of the league’s greatest players? (….All of us, amiiright?)  As a junior, …

The Baller Alert Show, featuring your lifestyle specialist Kenny Burns, with Ferrari Simmons and Su Solo, kicked off its 80th episode with a recap of the hottest topics and current events from the previous week. In case you missed it, the hosts discussed Popeyes’ new BYOB (Bring Your Own Bun) …

Calmatic, the director behind the award-winning music video ‘Old Town Road (Remix),’ is taking his talents to the big screen. The ‘House Party’ remake for New Line Cinema will mark the first big-screen feature Calmatic is set to direct. Alongside Calmatic will be Lebron James and his business partner Maverick …

It doesn’t look like Lebron James will have the legal rights to the phrase “Taco Tuesday” after all. The United States Patent and Trademark Office has denied the basketball superstar the rights to copyright the phrase, according to Josh Gerben of the Gerben Law Firm on Wednesday. For the past …

The latest building in the Nike worldwide headquarters expansion is being named in honor of LeBron James, the company announced Thursday. According to Yahoo Sports, the LeBron James Building is the sixth new building added to the Beaverton, Oregon campus since the expansion started in 2015. The building will house …

LeBron James is delving back into the business world again as an entrepreneur beyond the sport of basketball and filed trademarking documents for one super popular pastime and phrase “Taco Tuesday.” James has been famously linked to the phrase this summer, regularly posting videos of himself enjoying tacos every Tuesday …

Agent Rich Paul, whose resume consists of NBA greats such as Lebron James, Anthony Davis, John Wall, and Ben Simmons, wrote an op-ed article in The Athletic and called out the NCAA for a new rule implemented requiring players to hire agents with a four-year degree. According to Bleacher Report, …

Drake is once again putting on for his country, but this time, it’s for the ballers…literally. The Toronto hero has joined forces with LeBron James for ‘Uninterrupted Canada,’ an extension of the digital platform run by James and business manager Maverick Carter. The deal makes Drake part-owner and promoter for …

In the wake of the overwhelming success of ‘Avengers: Endgame,’ which grossed over 2 billion dollars, Don Cheadle has decided to ditch the Marvel Universe for the colorful world of the Looney Tunes.  According to Deadline, Cheadle has officially signed on to join LeBron James, Anthony Davis and the Looney …