Social media has become one of the leading platforms for news, entertainment, art, and more, whether it be YouTube, Instagram, or TikTok. Over the last few years, these digital channels have been a way to connect with creatives worldwide. It’s also been a way for people to start their own side hustles and even full-time businesses. Many successful creators have launched lucrative careers solely based on social media content creation resulting in brand deals, sponsorships, and even an international following. But what’s their key to success? Undoubtedly, it is the variety and uniqueness of visual content added there. Although everyone who adds unique content to social media can be considered a content creator, we wanted to focus on black creators who haven’t been given the credit and recognition they deserve.
In June of 2020, the hashtag #BlackTikTokStrike was viewed more than 6.5M times on the app and has since been trending on social media platforms like Twitter. Black users were using the hashtag to voice their objections to what they say is preferential treatment. Many times, non-black influencers were using their work, reaping the financial and personal gains earned from views, but failed to acknowledge or give credit to originators. Baller Alert is giving credit where it is due, whether YouTubers, Instagram influencers, TikTokers and beyond. With content ranging from home decor, food, travel, and more, we highlighted 10 black content creators you should get to know. Let’s get into it.
Kendal Westbrook – @champagnenupe
https://www.instagram.com/p/CSXIcfdHsFL/?utm_medium=share_sheet
Kendal is the owner of Champagne Love Stories, LLC, a luxury wedding photo and video company. He and Danny Garrett run the company together as they specialize in black millennial love and excellence. Kendal shared how they “push their clients to look and feel like they have never expressed before on camera” and how they “balance” themselves technically and socially. Danny is more technical and likes to properly plan things, while Kendal is the lead content creator and can be very quick on his toes – due to his high creative spirit. Kendal maintains a great relationship with clients by constantly trying to “under-promise and over-deliver to ensure customers are happy and satisfied.” Champagne Love Stories is a company that celebrates black love creatively and uniquely.
Sophie Idahosa – @sophiology
Sophie is a popular Youtuber/ IG content creator who shares tips from her journey of womanhood, fashion, hair, and more. With over 217k followers on Instagram, Sophie captures her audience through her color-coordinated feed. She’ll start with a primary color, and through different outfits, hairstyles and locations, Sophie elegantly transitions to a new theme. It’s honestly one of the most aesthetically pleasing pages on the platform. She has raised three-quarters of a million followers across all her platforms, with over 50 million views, creating viral hair/makeup tutorials, fashion look-books, weight loss videos, and lifestyle vlogs. If you’re looking to be inspired and encouraged, all while looking fabulous, Sophie’s page is one to visit.
June Luxama – @__Juneee__
June Luxama’s IG page is filled with reels of him doing self-care routines, cooking, and exploring the South Florida area. The NY native compiles videos of his daily activities to create unique visuals that inspire and motivate his viewers. Besides being a content creator, June works as a Project Manager for a Marketing tech company based in Miami. You’ll see him cooking, training his dog, collecting world art, and more in his meticulous IG reels. June’s content is purely authentic and CLEAN. He intends to influence young people and adults to take care of their mental – whether it’s through cooking, eating good food, working out, etc.
Angela Davis – @thekitchenista
https://www.instagram.com/p/CbGH70aOMVr/?utm_medium=share_sheet
Private Chef Angela Davis shares her cooking skills and food inspirations with her 174k followers. The mother of two launched a food blog that later enabled her to leave an accounting career to focus on cooking professionally. Angela’s IG page has something for everyone from the original concepts, high production value, and quality visuals. Whether you’re looking for general cooking tips or how to make a specific dish, she breaks it down so anyone can learn. While she has several different types of videos, her most popular are the ones in which she creates tasty seafood dishes.
Chanel Delisser – @chaneldelisser
As a licensed occupational therapist and one of the hottest fitness coaches on Instagram, Chanel encourages her followers to become their own body goals. Her life mission is to help women become the most confident version of themselves through exercise and nutrition. Chanel has 6+ years of fitness training, which has allowed her to provide women with the tools needed to commit to a healthy lifestyle, boost their self-esteem, and make them feel invincible. If you’re looking for unique visuals that promote fitness, beauty, and how to build self-confidence, make sure to head to her page. Her body alone will make you want to get in the gym.
Dr. Cedric Wood – @cedtripping
Originally from South Carolina, Cedric never thought he’d become an avid world traveler. The country boy, who once only road-tripped from city to city, has visited over 50 countries, and the list grows by the month. As a clinical pharmacist by day, the self-taught photographer and travel blogger embarked on a journey to Liberia in 2012 and it opened his eyes to a new world of beauty and bliss. He is now committed to creating content that inspires people to travel the world and experience the joy of learning about other cultures. If you were wondering what vacation spots might look like from above, head to @cedtripping’s profile. His drone videography catches the insane natural beauty of the most exciting places – sheer cliffs, lunar deserts, and turquoise waves, all shown from a bird’s eye view.
Natasha Mayne – @iamnatashamayne
https://www.instagram.com/reel/Ca9599HDOfg/?utm_medium=share_sheet
Natasha is somehow the most magical and down-to-earth content creator I’ve had the pleasure of stumbling upon. Also known as the “Vogue Attorney,” Ms. Mayne is a storyteller and motivational speaker renowned for her regal, bold, opinionated, and eccentric sense of style. She has an unprecedented ability to speak and tell stories that inspire, convict, and often leave her audiences in absolute awe. The family and matrimonial attorney joyfully and poetically delivers heartfelt stories that she transforms into revelations of success, faith, and hope, through the glorification of God – all while looking fabulous. She really does seek – and find – everyday magic, and she reminds me with every Instagram post to look for it myself.
Demetrius Robinson – @athomewithsavvy
Demetrius is an interior designer, full-time content creator, and the founder of At Home With Savvy, a home lifestyle brand dedicated to inspiring others to live an elevated/lavish home lifestyle. The entrepreneur shares his love for DIYs paintings, interior and home design content through appealing pictures and reels. The unique details Demetrious brings to spaces make them super cozy and full of personality. Soft cushions, black matte walls, and stylish rugs – he does wonders with any space you give him. If you are at the stage of making repairs or improving your home/apartment, and this process annoys you, take a look at Demetrius’s Instagram account.
Kristopher Anderson – @sainthndrxx
Saint is a Los Angeles-based artist specializing in fine art, fashion/editorial, travel, and lifestyle. He created the company Saintsworld LLC in 2021, where he works as an artist, social media influencer, and travel content creator on Tiktok and Instagram. Saint gives immense passion to his work’s overall mood and composition by creating cinematic mood boards for every project he takes on while capturing raw emotion through his imagery. He is an adventurer and creator of travel videos reaching over 30 million views on TikTok. As a seriously talented travel filmmaker, Saint’s videos are nothing short of cinematic masterpieces. In his videos, you’ll discover engaging storytelling and the best transitions you’ve ever seen. Saint is also known for his incredible drone shots and a habit of exploring exciting waterfalls. His videos are always worth the wait.
Angelique Mills – @queenofmontclair
HGTV is already an addictive channel if you’re a fan of interior design, but Angelique’s IG reels have even more exciting stuff to watch. She believes “home” is not just a place where you live, but a place where you thrive – and her content proves that theory. She took over IG with her beautiful luxe, cultured, and sometimes vintage interior design aesthetic. The New York native’s content is where culture and design meet. Her content is relevant, stimulating, and provocative in the best way. The overall vibe of Angelique’s creations is infectious and makes you want to recreate. Check out her page when looking for ways to add fashion, art, and culture to any space.
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