21 Savage has kicked off the second phase of his Bank Account Campaign, which helps build financial literacy amongst children in the U.S.
With the help of Get Schooled and Juma, 21’s Bank Account Campaign will now feature a monthly online seminar that provides viewers with tips and tools on how to invest financially in their future.
The Atlanta-based rapper will work with Juma to assist at-risk Atlanta youth with jobs this June and will enroll them into his Bank Account financial literacy workshops. Juma will also help facilitate the process of teaching students about numerous jobs in the sports and entertainment industry. “Each month I’ll release a new badge on GetSchooled.com where you can go deep into making money, credit, saving, and investing,” Savage explained in a video for the campaign released last month.
Back in 2017, the rapper discussed his campaign with Rolling Stone. “While my No. 1 song was called ‘Bank Account,’ growing up, I knew almost nothing about bank accounts.” He added that he hopes to change that for the next generation. “As I have gotten smarter about financial management, I realize how empowering it is to control your money rather than be controlled by it. I want to help kids with a background similar to mine to get smart about their money.”
Get Schooled is a non-profit organization dedicated to using the power of media, technology, and popular culture to motivate and inspire young people, their families and teachers to improve high school graduation rates and college-going rates, according to its website. Juma is a nonprofit social enterprise that operates businesses with the purpose of employing young people. The company makes sure they EARN a paycheck, LEARN to manage their money and gain essential skills like responsibility, teamwork and how to communicate in the workplace. Ultimately, the organization helps CONNECT them to their next job and set them on a path to a career.
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