50 Cent lands a multi-year partnership deal with the Sacramento Kings.
On Wednesday, 50 announced the deal on Instagram with a photo of his Spire Spirit logo. While expressing his excitement, 50 also trolled his haters and naysayers in his usual fashion.
“Please don’t let this overwhelm you,” he wrote. “If you don’t like me, try to relax, because things are going to get very, very hard for you. LOL.”
The deal includes 50’s Spire Spirit LLC and G-Unity Foundation serving as the exclusive champagne partner of the NBA team. The champagne will be the primary beverage sponsor of Sacramento’s Golden 1 Center.
Sacramento Kings Owner and Chairman Vivek Ranadivé said, “We are thrilled to partner with Curtis and bring Sire Spirits to Golden 1 Center for our fans and guests to enjoy. This partnership continues the Kings commitment to supporting diverse entrepreneurs. And aligns our shared passion for providing youth with the tools and opportunities they need to succeed. I am excited to work together to support the Sacramento community.”
In addition, the arena’s “Rush by Sire Spirits” club will feature a new 500-bottle Le Chemin du Roi Champagne Wall.
As for as G-Unity’s involvement, the foundation will team up with the Sacramento Kings Foundation to provide scholarships and other initiatives to help local youth. The two foundations are set to host a dinner for the Kings and Queen Rise Co-Ed Youth Sports and Mentoring League for players and coaches.
50 also plans to host high school students for a Kings game and participate in a sweepstake where the winner gets a meet and greet road trip.