Shortly after announcing his signing with the Jordan Brand, Aaron Judge’s exclusive cleats debuted during batting practice.
Images of the bubblegum pink cleats were first shared on Instagram by Jordan Brand PE designer Ryan Smith. Judge’s “Double Gum” Air Jordan 1 Lows are derived from a bubblegum chewing ritual the slugger practices during baseball games.
“Let’s play a game,” Smith captioned the post. “Pop 2 pieces of gum at the top of the first inning; get a hit, keep your gum. Strike out, and you have to refresh, and pop 2 new pieces. Goal at the end of the game is to have an old tough piece of gum. That’s how you know you’ve played well, it’s a game inside a game.”
According to Smith, Judge shared the game during his first meeting with the brand.
“These PE’s are a nod to Judge’s competitive spirit,” he added.
The New York Yankees have a stringent uniform policy, so it’s unlikely that Judge will have the opportunity to wear the cleats during official gameplay. He was seen wearing the “Double Gums” during batting practice before Friday’s game, sporting matching gloves. The shoes are pretty sweet, so hopefully, we see Judge rockin’ them at other batting practices.
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