Adidas  has changed its stance, just two days after requesting the U.S. Trademark Office to decline an application from Black Lives Matter.
On Monday, Adidas informed the office that the yellow-stripe design of the Black Lives Matter Global Network Foundation was too similar to its well-known three-stripe trademark.
A decade ago, the BLM movement emerged to protest against police violence toward black people. Since then, the Black Lives Matter Global Network Foundation has been the most notable organization of the decentralized movement.
BLM was established in 2012 after the fatal shooting of teenager Trayvon Martin by George Zimmerman. The organization gained widespread recognition during the global protests that erupted after the killing of George Floyd.
According to the filing, Adidas has been utilizing its logo since 1952, and they argued that the Black Lives Matter design could lead consumers to believe that their products were associated or originated from the same source.
Legal documents from a lawsuit states Adidas has initiated more than 90 lawsuits. In addition, they have also signed more than 200 settlement agreements related to their logo trademark since 2008.
In January, a jury ruled that Thom Browne’s striped designs did not infringe on Adidas’ trademark rights.
Adidas is facing financial difficulties after cutting ties with Kanye West following his anti semitic remarks. Recently, the company issued a warning that they could experience a revenue drop if they do not liquidate their remaining inventory of products.
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