Kanye West is losing out on deals and getting dropped by big-name partnerships left and right.
As we all know, Ye has been under criticism lately following his recent outburst and anti-Semitic comments.
The German sportswear brand Adidas is the recent brand to cut ties with the rapper.
Adidas announced that it would cease its partnership with Ye, stop making products under the Yeezy brand, and stop paying Ye and his companies.
In a statement released Tuesday, the company said, “Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful, and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
Initially, Adidas had placed Ye’s sneaker deal under review until the company started to receive backlash from celebrities and social media influencers who called for the rapper to be canceled.
In the past month, companies like Balenciaga, JP Morgan Chase and GAP have cut ties with the billionaire rapper.
Fans, however, believe this was Kanye’s plan all along. Without the support of these big named brands, Ye can create his Yeezy brand precisely the way he intended to.
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